To Sell Your Home, It Takes Good Photos
You might not think that good photos are all that important when you are trying to sell your home, but you would be wrong. Research has shown that more than nine out of 10 potential buyers use the Internet as part of their search, and the quality of the listing photos is a factor in how fast the home sells and the price it gets. Keeping that in mind, you should ensure your real estate listing has professional-looking photos.
Many real estate agents realize the value of professional-looking clients and either have honed their own photo skills or are willing to pay for the experience of a professional photographer. You might think that such a service is only available to or necessary for high-end listings, but it’s actually more important for homes in the more modest price ranges. A survey found that for homes priced under $1 million, listings with photos taken with a DLSR camera brought anywhere from $3,400 to $11,200 more than asking price. For homes over $1 million, there was no discernible difference in the selling price for homes with professional photos and those with photos of lesser quality.
Using a professional photographer to shoot photos for your listing doesn’t just mean you get an experienced photographer, it also means you get work on the back end to make your photos even better, such as photo editing, photo retouching, color correction services, professional photo styling and other services. While it’s important to get the photo right when you are taking it, it can be equally important to improve it during photo editing and photo retouching. This is where a true professional can adjust for factors he or she had no control over in the original photo shoot, such as bad lighting.
One of the main goals of your real estate listing is to have it seen by as many people as possible, and professional photos will help do that. Research has shown that people are twice as likely to share professional photos on social networks as they are user-generated photos. That’s potentially a lot more eyes on your real estate listing.
It’s clear that professional-looking photos can help sell your home, so you should make sure your listing has the best photos possible. Refernce materials.